From 2016 to 2022, Roblox-branded toys were manufactured by the popular toy company Jazwares. These toys were sold globally at major retailers. In 2022, Roblox decided to focus more on its gaming platform rather than the production of toys. Although Roblox toys are still being produced by Jazwares, they are now branded under the individual games found on Roblox. The packaging of each toy includes a scratch-off token containing a numerical code. Commonly referred to as Roblox toy codes, these codes may be redeemed for a virtual item on the Roblox platform. Once the code is revealed, players can visit Roblox.com/redeem to redeem it for the virtual item.
Here are some key points about Roblox toy codes:
- Roblox toy codes may only be redeemed once and do not expire. This is a common question within the Roblox community. Even codes from the earliest toys can still be redeemed.
- Virtual items redeemed with a code on Roblox, including toy codes, are not tradable. Roblox virtual item codes can be found on various merchandise, including clothing, electronics, gift cards, and, of course, toys. Once all the physical items are purchased and codes are redeemed, it is no longer possible to obtain the corresponding virtual item.
- With the exception of bonus codes, each copy of a toy or piece of merchandise contains the same corresponding virtual item.
- Roblox toys are released in sets every six months. These toys are produced and stocked at retailers in various styles, including mystery figures, core figures, and game packs. After six months, a new set of toys is released.
- Game developers often reward players who purchase their game’s toys with additional in-game rewards, in addition to the virtual item the player will receive. Developers can design their games to scan a player’s inventory and identify the virtual item that came with the game’s toy, then provide a benefit or reward in the game.

Roblox’s daily active users have been steadily increasing since its creation in 2004. Along with this growth, the number of merchandise items containing Roblox virtual item codes has also grown. The virtual item code system provides versatility in marketing and allows Roblox to partner with other organizations. There are no signs that this will change in the near future.
For a full list of all the virtual items that come with merchandise visit Bloxgear.com Wiki.
